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MetalLyfe

MetalLyf is a concept mobile app that merges metal music streaming with Reddit-style community features for genre-focused fan interaction.

Project Type: UI UX

Role: Designer

Duration: Q1 2023

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The Process

Discover icon

DISCOVER

Define icon

DEFINE

Develop icon

DEVELOP

Prototype icon

PROTOTYPE

Deliver icon

DELIVER

Overview

A Community-Driven Music Experience for Metalheads

Metallyf is a concept for a mobile app that redefines metal music streaming by blending immersive audio with a social community platform. The goal was to go beyond passive listening and design a space where fans could share, discover, and discuss their favorite bands—all in one place. Inspired by Reddit’s community model and driven by Neumorphism design, Metallyf delivers a modern, tactile interface for users who want to connect deeply with the music and the people behind it.

Goals Image

Goals

  • Integrate discussion forums and music into a unified experience

  • Enable users to create and collaborate on genre-specific or band-specific playlists

  • Establish a bold yet usable design language that feels fresh and tactile

  • Build a space where niche music fans feel represented and empowered
  • Challenges Image

    Challenges

  • Balancing bold aesthetics with usability in a Neumorphic UI

  • Creating a community model that encourages meaningful participation

  • Designing for both casual listeners and active contributors

  • My Goal Image

    My Goal


    To create a product that doesn’t just stream music, but becomes a digital home for metal lovers—a space where audio, conversation, and community naturally flow together.

    Discover

    Understanding the Scene

    In the early discovery phase, I studied existing streaming platforms like Spotify and Apple Music, as well as community hubs like Reddit and Last.fm. I interviewed metal fans to understand their behaviors and frustrations, focusing especially on the need for shared experience and sub-genre representation.

    Problem Statement

    Metal fans lack a unified space that combines music streaming with meaningful social interaction. Current platforms separate community and music, leading to fragmented experiences that fail to reflect the culture’s strong sense of identity and belonging.

    Questions

    Some questions that popped up were...

    • How can we foster connection around shared music interests within the app?
    • What forum features will metalheads actually use and value?
    • How do we design a space that supports both discovering music and discussing it?

    Define

    Centering the Right Persona

    Persona Development

    Meet Mia, a barista and part-time music blogger who thrives on live gigs, niche forums, and sharing playlists with friends. She represents the socially engaged, genre-loyal user who seeks more than algorithms—she wants human recommendations and real conversations.

    Mia’s frustrations include:

    • Switching between apps for music, forums, and band updates
    • Lack of centralized spaces for metal-centric discussion
    • Not being able to attach music directly to community posts
    Persona

    Defining the Focus

    After consolidating interviews and user flows, the focus narrowed to creating an app that, encourages genre-specific sub-communities, enables easy music sharing within discussions and combines streaming, social interaction, and customization seamlessly

    User Insights

    • Fans are more likely to engage if they can listen and chat in the same space
    • Trust and identity are tied to being part of smaller, genre-defined groups
    • Visual hierarchy and intuitive filtering matter deeply in chaotic spaces like forums

    Develop

    Mapping Out the User Flow

    After gathering insights and identifying core user goals, I began mapping the user flow and content strategy. This stage prioritized clarity, accessibility, and alignment between design decisions and user needs.

    User Flow Journey

    The primary flow centers around Mia posting a concert review in the community forum. It includes decision points for uploading media, selecting sub-genres, and engaging with other posts—all crafted to reduce friction and enhance participation.

    User Flow Journey Placeholder

    Site Structure

    I mapped out a modular, content-rich structure with clear zones for browsing, posting, and listening. The sitemap was guided by Mia’s scenario and the need to keep navigation lightweight but powerful.

    Site Structure Placeholder

    Early Concepts

    To translate insights into design, I began sketching wireframes that emphasized content-first layout, strong iconography, and minimal distractions. Each view reflects the community-driven ethos of the app.

    Early Concept

    Prototype

    Early Wireframes & Testing

    Once I had a clear idea of the user flow and structure, I began creating low-fidelity wireframes to test the core layout and interaction patterns. These early versions helped identify pain points and ensured the app’s key features were easy to navigate.

    Wireframes

    The initial prototype prioritized discoverability and user contribution. From homepage mood filters to trending discussions, the layout invites exploration. The bottom navigation ensures easy access to all main features—streaming, community, and profile.

    Wireframe 1

    Visual language

    Metallyf embraces a modern Neumorphism aesthetic—soft shadows, subtle gradients, and pill-shaped UI elements. This creates an almost physical interaction feel, without overwhelming the user. The dark theme reflects the mood of the genre while maintaining contrast and accessibility.

    Final Design

    The final design balances style with structure. From curated playlists to threaded discussions, each feature feels native to the culture it serves. Visual consistency across icons, navigation, and content cards ensures that the experience is intuitive even for first-time users.

    Final Design 1
    Final Design 2

    DELIVER

    From Concept to Completion

    The final phase focused on translating ideas into polished UI components. Each element was tested for usability, accessibility, and aesthetic consistency—creating a seamless experience that reflects both user values and the metal genre’s tone.

    Reflections & Take-aways

    Metallyf taught me how deeply UI and culture can intertwine. Designing for a passionate subculture required empathy, specificity, and a willingness to break from generic design patterns. It also pushed me to think systemically—every screen had to scale with the content and community behind it.

    Thank you for reading!

    Tools used:

    • Figma
    • Adobe Illustrator
    • Pen & Paper

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